Founders Mika & Jaime
What happens when two mom-preneurs become best friends? They create a phenomenal new lipstick brand, of course! Watch the story to see why founders Mika and Jaime created SWEDISH JEALOUSY LIPSTICKS after realizing they couldn't share a tube of lipstick because of they're different ethnicities. It is the story of the enduring friendship between two women and is for all lipstick lovers who can relate to what it feels like to be excluded.
Cruelty-Free, Gluten-Free and Paraben - Free, our lipsticks aim to help bridge the gap between skin tones by celebrating all ethnicities. What sets the brand apart is the diversity and inclusiveness at its heart!